In the past two weeks have we have seen a good deal of announcements about staff reductions from companies big and small. The announcement from the NFL about a 10% staff reduction was interesting in that it specifically noted a reduction in printing:
So far, NFL fans haven't noticed the cutbacks, which also include reduction in travel by some league staff and such secondary costs as printing and minor events.
As Dr. Joe noted in his 2009 and 2010 Economic Webinar, we should expect to see media shift (to cheaper methods) intensify because of recession.
About Adam Dewitz
My goal is to make WhatTheyThink the leading information source for the global printing industry—delivering clear, insightful news and analysis on trends, technologies, operations, and events across all segments of the modern print landscape. This includes commercial, in-plant, mailing, finishing, signage, display, textile, industrial, labels, packaging, marketing technology, software, and workflow.
At WhatTheyThink, I lead content strategy and development, and provide technical leadership across platforms, workflows, and data systems.