An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf
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Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international media and market-research company. That's a fraction of U.S. spending, but it's almost 21% higher than the previous year and about 44% higher than 2005 levels. (The GCC is a political and economic alliance comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.)
Real estate, telecom, and financial sectors are some the biggest advertisers.
About Adam Dewitz
My goal is to make WhatTheyThink the leading information source for the global printing industry—delivering clear, insightful news and analysis on trends, technologies, operations, and events across all segments of the modern print landscape. This includes commercial, in-plant, mailing, finishing, signage, display, textile, industrial, labels, packaging, marketing technology, software, and workflow.
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