John McIntyre, assistant managing editor for the copy desk at the Baltimore Sun on newspapers and the internet:
The newspaper industry has spent untold sums for the past 30 years and more to develop the technology of printing high-quality color photography on newsprint. As an ambition, it ranks with an attempt to do calligraphy on toilet paper. And, to a considerable degree, the project has been a success. But it is not enough. It takes four plates on a printing press to produce color on a page, a black plate with text and three color plates, cyan, magenta and yellow. A press will hold a fixed number of plates, which limits the capacity for color in photography and ads. But the Internet has no such limitation on the number of color images it can produce. And video, too.
About Adam Dewitz
My goal is to make WhatTheyThink the leading information source for the global printing industry—delivering clear, insightful news and analysis on trends, technologies, operations, and events across all segments of the modern print landscape. This includes commercial, in-plant, mailing, finishing, signage, display, textile, industrial, labels, packaging, marketing technology, software, and workflow.
At WhatTheyThink, I lead content strategy and development, and provide technical leadership across platforms, workflows, and data systems.