Commentary & Analysis
Full-
Monday, January 28, 2008
Full-service direct mail marketer Ballantine, recently surveyed their marketing contacts regarding their 2008 direct mail campaigns asking, "What direct mail format(s) do you plan on testing in 2008 and why?"
Ballantine compiled the responses into a 9-page report that is available on their website.
My goal is to make WhatTheyThink the leading information source for the global printing industry—delivering clear, insightful news and analysis on trends, technologies, operations, and events across all segments of the modern print landscape. This includes commercial, in-plant, mailing, finishing, signage, display, textile, industrial, labels, packaging, marketing technology, software, and workflow. At WhatTheyThink, I lead content strategy and development, and provide technical leadership across platforms, workflows, and data systems.
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