HP is hoping to expand its "Print 2.0" strategy by partnering with popular Web sites:
Seeking to gain traction in its "Print 2.0" strategy for web-based printing solutions, Hewlett-Packard Wednesday said it had cut deals to deliver its technology to several social networking and entertainment web sites.
You might remember the Print 2.0 announcement in late August. Along with the announcement came "the largest global interactive marketing campaign to date". The first spot was this Gwen Stefani number:
So far, no others have been posted on this YouTube channel, but the Facebook and other social networking deals surely enhance web-to-print and go along with HP's "Print 2.0" strategy. I know my daughters will probably make use of the Hannah Montana application.
Discussion
By Michael Josefowicz on Oct 18, 2007
This is going to be one to watch closely. If it is true that digital printing is the output engine of the internet, this one could be the paradigm shifter. Should be interesting....
By Mike on Oct 18, 2007
Well that's pretty good that HP is figuring out that there are all sorts of APIs for websites and webservices that can used to generate printed content and profit. It is interesting that HP is entering directly into this market. Is HP competing with others companies that use the same APIs and HP digital presses? Do companies like moo.com, who seem to use the HP Indigo, see this a competition from their print vendor?
By Adam Dewitz on Oct 19, 2007
Mike: Moo.com only provides the Web front-end, and outsource the production to a printer that uses HP equipment.
By Phil Wessells on Oct 23, 2007
Of course this is competing directly with the partners they are supplying printers to...HP thinks they can do the same thing here that they did with Snapfish. But the reality is that Snapfish originally didn't compete with HP commercial print partners. This is direct competition with us, moo, Blurb, Picaboo, and many other companies. It's even worse, HP actually met with all of us to discuss needs for Web 2.0 print solutions. We thought this was to provide better commercial print technology to help us sell more of their print. It wasn't. It was to steal our software ideas. We will move away from HP print technology so that we aren't enriching them as they try to compete against us.
By Francis McMahon on Nov 01, 2007
HP is committed to providing a broad range of printing solutions and Web-based experiences to meet the specific needs of our diverse customer base to help their businesses grow. The intent of the Print 2.0 strategy is not to compete with or replace the work of PSPs but to leverage web 2.0 applications to unite the graphic arts community. As we create new opportunities and experiences for our customers, we are also creating new revenue for PSPs, enabling them to fulfill orders that originate from the web 2.0 print solutions. This is a win-win situation for HP and for our customers. HP is truly focused on providing a technology portfolio and fostering partnerships that enable our commercial print customers to capture web-based, professional print jobs from consumers, small businesses and enterprises.
Discussion
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