HP is hoping to expand its "Print 2.0" strategy by partnering with popular Web sites:
Seeking to gain traction in its "Print 2.0" strategy for web-based printing solutions, Hewlett-Packard Wednesday said it had cut deals to deliver its technology to several social networking and entertainment web sites.
You might remember the Print 2.0 announcement in late August. Along with the announcement came "the largest global interactive marketing campaign to date". The first spot was this Gwen Stefani number:
So far, no others have been posted on this YouTube channel, but the Facebook and other social networking deals surely enhance web-to-print and go along with HP's "Print 2.0" strategy. I know my daughters will probably make use of the Hannah Montana application.