An article in Fundraising Magazine by Christen Gruebel introduces their readers to personalized URLs. It's a basic read for those more familiar, but a good overview for those who are not. The takeaway for me:

According to Bill Schick, principal at full-service integrated marketing agency Bill Schick Design, this trend may be in its infancy but it has future implications and applications that should not be ignored. PURLs first started appearing about four years ago, and marketing firms are just now starting to grasp the benefits. Because the ROI is so good, you're going to see pURLs explode in the next two years, he predicts.

We recently had a great webinar titled Integrated Campaign Management - Next Generation Variable Data.