(via MediaPost) According to custom analysis by Nielsen//NetRatings for the Newspaper Association of America, more than 59 million people (37.6 percent of all active Internet users) visited newspaper Web sites during the first quarter of 2007, a record number that represents a 5.3 percent increase over the same period a year ago.
Not surprising really. It seems the only time I read a printed newspaper anymore is when I'm stuck in an airport or otherwise have time to kill without wifi. Page views are up. Unique readers are up. The trend should probably continue. What does this mean for the industry as a whole? My guess is that certain types of information is going to move online (has and is), while other information stays in printed format. The key is finding the areas of growth for the printed word.
Love to know what you think in the comments...
Discussion
By drjoewebb on May 03, 2007
The data look like the growth rates are slowing down. While they are adding readers and the nature of the visits are changing in a positive direction, this will not relieve any of the financial pressures that newspapers are having. They have lots of infrastructure to unwind, and lots of organizational restructuring yet to come.
Discussion
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