April Fools: A WhatTheyThink Tradition

FEATURED Cool Tools Installations and Placements In Memoriam

Commentary & Analysis

April Fools: A WhatTheyThink Tradition

Sadly,

By Eric Vessels

Monday, April 02, 2007

Sadly, April 1st fell on a Sunday this time around so we weren't able to get you. It fell on a Saturday last year! Trust me, we enjoy getting you. Since we decided to do an April Fools edition in 2003, our writers have had a ton of fun coming up with the best industry spoofs and fake news possible. Who can forget:

Fuji and Agfa combining to make "Fufa" among other merger madness

or The iPotty:

See all the hijinx in years past:

2003: Fuji/Agfa merger and iPotty

2004: The Creo Plate, McDonalds branded iGens

2005: Walmart prints, Xerox becomes "Zerox"

...and remember, April 1, 2008 is on a Tuesday. So watch out!

About Eric Vessels

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Labels & Packaging in 2026: Turning Insight into Direction

Print, Digital, and Everything in Between

View Keypoint Intelligence Reports

Recent Articles from Eric Vessels

Taktiful Tuesday! WhatTheyThink's Richard Romano Talks About Embellishment Momentum

Eric Vessels welcomes back WhatTheyThink Managing Editor Richard Romano to discuss how digital embellishment has evolved over the past few years and why the technology is now gaining significant industry attention. Romano shares his perspective on the increasing visibility of embellishment following drupa and explains how data from the annual Digital Embellishment Survey is helping analysts, vendors, and printers better understand adoption trends. Read More

Taktiful Tuesdays! Roland’s Dan Johansen Talks Wide Format, Innovation, and the Power of Print That Connects

Eric Vessels talks with Dan Johansen, Vice President of Sales and Product Management at Roland DGA. They explore the transformation of wide format printing, why the era of value-based print is here, and how creativity and customer connection are driving growth in the industry. Read More

Taktiful Tuesdays! Nick Gawreluk: Why Print’s Cost Models Are Broken—And How to Fix Them

Eric Vessels talks with Nick Gawreluk, founder of Print Profit, to talk about the global profitability challenge facing printers. Nick has worked across 40 countries and held leadership roles with Heidelberg, HP Indigo, and Taylor Corporation. He shares why century-old costing models don’t work in today’s market, how embellishment fits into a true profit strategy, and why software could be print’s next big disruption. Read More

Taktiful Tuesdays! DSCOOP's Secret Sauce: How Community, Storytelling, and Fun Fuel Print's Future

Eric Vessels of Taktiful welcomes Darin Painter and Chris Hyde from DSCOOP to discuss how they've cultivated one of the industry's most vibrant communities through authentic storytelling, creative collaboration, and embracing vulnerability. From the power of print to the nuances of building lasting industry relationships, this episode offers candid insights into why communities like DSCOOP are vital for growth. Read More

Taktiful Tuesdays! Why Print Still Matters: Francis McMahon on Finishing, Innovation, and the Return to Community

Eric Vessels talks with print industry veteran Francis McMahon, now President and CMO at Tecnau. With a career that spans leadership roles at Kodak, HP, and Canon, Francis brings a unique lens to where the industry’s been—and where it’s going. They discuss the rise of embellishment, why finishing deserves a seat at the strategy table, and how the print world is increasingly fueled by human connection, mentorship, and community. Read More