WhatTheyThink

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What do print buyers think?

This week Frank presents a review of responses to polls included with Margie Dana's Print Tips. These polls provide insight into print buying trends. Frank also includes one of his song parodies.

Friday, March 19, 2010

Margie Dana has become the voice, senior educator, chief cheerleader, and conscience of the print and media buying community. Her weekly “print tips” are read by thousands around the world. Each tip has a simple poll question that provides some insight into the changing world of print and its most important constituency — buyers of print.

With her permission, I have transcribed the resultant charts from the polls and present them below. The occasional comments are mine.

How will your print-related job responsibilities change?


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About Frank Romano

Frank Romano has spent over 60 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers. He continues to teach courses at RIT and other universities and works with students on unique research projects.

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