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Printing is Just Part of What We Do: A Conversation with Susan Kelly, President and CEO of K/P Corporation

We have litho assets available to our customers that need them,

Wednesday, May 09, 2007

We have litho assets available to our customers that need them, but we don’t fill them up with just anything.

Headquartered in San Ramon, CA, K/P Corporation wears a lot of different hats. The company’s 10 locations provide complementary direct mail and fulfillment services, business process consulting, web-based applications and custom marketing program solutions designed to help its Fortune 1000 customers implement complex marketing and communication programs. It’s the “…and printing” that is the operative phrase here. K/P’s portfolio of integrated services reflects a business model that seeks to create value for its customers at every link of the supply chain, including the press, but not exclusively print-related. Not surprisingly, Susan Kelly, K/P’s President and CEO since 2005, is a critic of the dominant (and potentially crippling) capacity utilization model, as well as an evangelist for the adoption of a more streamlined, cost-effective, speed-to-value proposition. When WhatTheyThink spoke with Kelly recently, we asked her to elaborate, starting with K/P’s evolution from printing company to provider of strategic marketing solutions.  

WTT: How is K/P Corp. structured, and what is the relationship between K/P and Raine Media?


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