Recently Presstek commissioned Infotrends to survey owners of DI digital offset presses to ascertain how these presses were being used and what impact they had on their businesses. 80 print providers with DI presses responded to the Infotrends survey. 76% of these were from the US, 13% from Canada and 11% were from Europe.

I found this survey very interesting in that it appeared that Presstek had identified a niche market where its customers operate and where they find excellent business.  The following two paragraphs are taken from the Infotrends report and are The Conclusion.

“DI press owners are increasingly finding new print opportunities. DI presses are expanding print provider’s abilities, allowing them to produce new applications, expand into new vertical markets, and win business away from competition. Overall, users are very satisfied with the quality, speed, and ease-of-use offered by these devices. Their DI print revenue is growing and profit margins are increasing. It is clear that print providers are building their businesses around their DI presses.