WhatTheyThink

Premium Commentary & Analysis

Google, The New Evil Empire

For many years Microsoft has been known as the "

Tuesday, December 09, 2008

For many years Microsoft has been known as the "Evil Empire" on the basis of the company's approach to dominating its business and preventing its competitors getting fair access to the markets. I think that much of this is driven by competitor envy to the Microsoft success and their ability to break into Microsoft's main areas of business. A large number of IT professionals I am sure don't subscribe to this Evil Empire definition as support of Microsoft in many IT areas has been very good for such people's careers. This probably explains why so many organizations almost totally depend upon Microsoft rather than looking to use alternative software approaches such as alternative Internet browsers and office productivity software that may not need so much IT support.

I feel, however, that the mantle of the Evil Empire is shifting and now another owner of this title is Google. When Google first appeared we all loved the company for its fresh approach and its business model. This model has changed over time as Google pushed into a number of new business spaces. Most of these increased the appeal of Google with its advertising driven business approach. Google Mail did not have the restrictions of Microsoft's Hotmail and Google Earth opened up new ways of looking at the world. My problem with Google is in the area of ownership of content and in particular in its challenge to the book publishers over copyright.

Just image you owned a property but this property was empty and without you realizing it squatters come to occupy your property, of course without paying any rent. Now this happens in many parts of the world but let us now image that if you fail to evict these squatters that they now claim ownership of the property and the right to sell it at a price they decide, and for them to keep all the proceeds of this sale. This appears to me to be exactly what Google are trying to do with the book publishers.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Andrew Tribute

Recent Articles from Andrew Tribute

Andy Tribute on Ipex

Andy Tribute on Ipex

Andy Tribute joins us from retirement to discuss Ipex, his local industry trade show. He discusses the challenges faced by Informa and how they transformed the event from a product driven show to a content-based show. Read More

Landa Nanographic Printing – A New Approach for Printing?

Andy Tribute reviews the nanography printing process and where Landa is with commercial availability of its Nanographic presses. How the claimed advantages of Nanographic presses compare to modern sheetfed offset and liquid toner technology and inkjet systems from Canon/Océ, Xeikon and Konica Minolta. Read More

IPEX 2014 Review

The Ipex 2014 event in London was not one for major product introductions. The size of the event was much smaller than originally planned due to the withdrawal of many of the major suppliers. Highlights include Konica Minolta, FFEI, LumeJet, Scodix, Riso and others. Read More

IPEX – A New Approach for Trade Shows

Ipex 2014, which moved from Birmingham to London, was anticipated to be the key event for availability of the raft of new digital presses announced at drupa 2012. Unfortunately Ipex was hit with two major difficulties. First the printing industry did not appear to be recovering from the recession, and second almost none of the new products announced at drupa were going to be ready for release by March 2014. Read More

Offset – Technology for the Future of USA’s Printing!

Please excuse this article coming after my retirement last year and my statement that you had seen my last article. I am taking the opportunity given to me by Randy Davidson to write the occasional guest editorial if I see a subject that I feel needs my own ‘unique’ take. Read More

Recent Printing Industry News

Wednesday, June 03, 2026