WhatTheyThink

Premium Commentary & Analysis

Building a Transpromo Business

The announcement last Tuesday by Oc&

Tuesday, December 11, 2007

The announcement last Tuesday by Océ of their new JetStream 1100 and 2200 high-speed printers is just one more announcement of the rapid move of suppliers to provide products for the anticipated future demands of certain markets for very high-speed color printers. I predicted this Océ announcement in my article of November 27 that covered new inkjet printing technologies. Océ was in fact one of the two companies that I stated would introduce new high-speed drop-on-demand inkjet printers using the printheads I was describing. I do however admit to getting my comments slightly wrong. I stated that the Océ JetStream printers would use the Panasonic printheads. I was wrong. I knew that the new Océ printers were to be sourced from Japanese supplier Miyakoshi, and I knew that Miyakoshi had printers that used both Panasonic and Brother/Kyocera drop-on-demand printheads. I just guessed at the wrong supplier. The new Océ JetStream 1100 and 2200 printers are in fact manufactured for Océ by Miyakoshi and use the Brother/Kyocera printheads. These heads that Océ calls DigiDot have a very comparable specification to the Panasonic heads and like the Panasonic heads can produce both binary and grayscale dots. Océ’s implementation of this printer differs from Miyakoshi’s in that it has a new Océ controller, the SRA MP IPDS to work with Océ PRISMA workflow software and connectivity to other proven front-end products. This controller draws on more than15 years invested in high speed AFP/IPDS controller development and the Océ charter membership in the AFP Consortium. The SRA MP supports the latest advances in AFP color technology.

The transpromo market is still very new and you will have to search far and wide to find companies with serious experience in building this new market.

The Océ JetStream 1100 and 2200 join many other high-speed xerographic and inkjet printers aimed at the evolving transpromo and direct mail markets. These now include the Agfa Dotrix Transcolor, Dainippon Screen Truepress Jet520, IBM Infoprint 5000, Impika 600, Kodak Versamark 3000 and 5000 series, Océ Variostream 9240 and 10000, and Xerox 490/980. In terms of pricing the starter price for a single engine non-duplex printer in this area will start at around $1 million. The faster the units go the higher the price charged. The new Océ units are as fast as the current performance leader, the Kodak Versamark 5000 with a web speed of 500 ft/min. This equates to 1,074 Letter pages a minute in simplex mode on the JetStream 1100 and 2,148 pages a minute in duplex mode on the JetStream 2200. For this Océ indicate a price around $2.9 million for the JetStream 1100 and $5.4 million for the JetStream 2200.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Andrew Tribute

Recent Articles from Andrew Tribute

Andy Tribute on Ipex

Andy Tribute on Ipex

Andy Tribute joins us from retirement to discuss Ipex, his local industry trade show. He discusses the challenges faced by Informa and how they transformed the event from a product driven show to a content-based show. Read More

Landa Nanographic Printing – A New Approach for Printing?

Andy Tribute reviews the nanography printing process and where Landa is with commercial availability of its Nanographic presses. How the claimed advantages of Nanographic presses compare to modern sheetfed offset and liquid toner technology and inkjet systems from Canon/Océ, Xeikon and Konica Minolta. Read More

IPEX 2014 Review

The Ipex 2014 event in London was not one for major product introductions. The size of the event was much smaller than originally planned due to the withdrawal of many of the major suppliers. Highlights include Konica Minolta, FFEI, LumeJet, Scodix, Riso and others. Read More

IPEX – A New Approach for Trade Shows

Ipex 2014, which moved from Birmingham to London, was anticipated to be the key event for availability of the raft of new digital presses announced at drupa 2012. Unfortunately Ipex was hit with two major difficulties. First the printing industry did not appear to be recovering from the recession, and second almost none of the new products announced at drupa were going to be ready for release by March 2014. Read More

Offset – Technology for the Future of USA’s Printing!

Please excuse this article coming after my retirement last year and my statement that you had seen my last article. I am taking the opportunity given to me by Randy Davidson to write the occasional guest editorial if I see a subject that I feel needs my own ‘unique’ take. Read More