Meeting the Media Selection Challenge: TransPromo is the Answer

Traditional media spending has declined since 2004, but Internet spending continues to rise with no end in sight. With new technologies emerging, media trendsetters have fallen behind the curve of cultural change. With technology driving such rapid change, it is no wonder that marketing communications have not kept pace.

Today, a single company can provide telecom, wireless, Internet broadcast, and communication services. More music is downloaded than is packaged. PDAs and cellular phones are one device. Thanks to wireless technology, PC hardware now seamlessly links with consumer home electronics. All of these innovations change the face of marketing.

Changes in social behavior as a result of technology present an enormous opportunity for advertisers to engage audiences through new pervasive, customer-preferred media channels.
Put yourself in the shoes of today’s agency or marketing executive. The CMO faces four critical media challenges:

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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