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Talent: Where Leadership and Strategy Meet

You can have the best value proposition, the most unique conversion process, a brilliant profit formula, and plenty of money. But if you don’t have your better talent in the most critical jobs in your company, you probably won’t win. In this final installment of the Smart Strategy series, Wayne Lynn explains.

Wednesday, February 19, 2025

You can have the best value proposition, the most unique conversion process, a brilliant profit formula, and plenty of money. But…if you don’t have your better talent in the most critical jobs in your company, you probably won’t win. That may sound crazy but read on.

Need to know: here’s what we know about talent.

Talented people check both boxes. The most important component is the will-do factor. Many people can, due to training, knowledge, and skills, perform a job. Without the will-do factor, they won’t do it consistently well. You can train someone to give them the skills and knowledge they need. It’s very difficult to help someone change their behavioral makeup. We all want to believe that a person can “turn over a new leaf.” Right? Be wary.


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About Wayne Lynn

Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure".  Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.

Wayne has managed businesses ranging in size from $5 million to $500million in annual sales.  He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.

A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul.  It's about people, what they know, and how well they execute on what they know.

Wayne can be reached at 704-516-7787 or at [email protected].

Recent Articles from Wayne Lynn

The Biggest Constraint of All

The Biggest Constraint of All

Outside of competent people, the biggest constraint on the long-term success of your business is the lifetime value of the commercial relationships contained in your customer base. In the article, Wayne Lynn explores how to drive growth when the only constraint you have left is found in the sales department. Read More

Six Keys to Better Leadership Performance

Six Keys to Better Leadership Performance

Wayne Lynn looks at The Six Leadership Actions, which derive from a philosophy that the key to improvement in a business usually comes from the efforts of leadership to drive fear out of the organization, as fear inhibits open, honest, and willing feedback about what the real problems are that are holding a company back from success. Read More

Give Your People Good Leadership

Give Your People Good Leadership

If you want a thriving culture where people are engaged and productive, give them leaders who fit the role. Wayne Lynn describes what good leadership looks like. Read More

Two Keys to Better Employee Performance

Two Keys to Better Employee Performance

Even if automation and AI transform your business into a much lower headcount situation, the employees you are left with will need a couple of key things: good leaders and the assurance their higher-level needs can be met working for your company. Read on to find out why. Read More

Insights into Unlocking Employee Motivation

Insights into Unlocking Employee Motivation

Revisiting a previous theme, Wayne Lynn adds new thinking and perspective to the challenge of getting the most out of our people. This article starts a short series on smart leadership focused on unlocking the discretionary energy employees could, if motivated to do so, invest in making your company better, more productive, and more profitable. Read More

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