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Your Business Model—The People Resource

In the latest edition of his Smart Strategy Insights Series, Wayne Lynn explains how talented and motivated people doing jobs they are well suited for can be the competitive advantage you need to outperform the competition in your market. How do you build a team that can help your company meet its goals?

Wednesday, February 05, 2025

What’s the point of working so hard to develop a winning strategy if you don’t have the talent needed to execute it?

Need to know: More than any other component of your strategy, people are the spark that gives your company the energy, passion, and toughness it needs to reach your goals. They are the crucial resource that help you respond to problems and opportunities as they arise.

Why it matters: Talented and motivated people doing jobs they are well suited for can be the competitive advantage you need to outperform the competition in your market. As this writer has said before, your competitors can get the same equipment, technology, and inputs you can. They can get money to fund their financial needs just like you can. They hire from the same labor market you do. Despite all this, your company needs a competitive advantage that is difficult to replicate. How do you find or make that happen? Read on…


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About Wayne Lynn

Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure".  Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.

Wayne has managed businesses ranging in size from $5 million to $500million in annual sales.  He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.

A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul.  It's about people, what they know, and how well they execute on what they know.

Wayne can be reached at 704-516-7787 or at [email protected].

Recent Articles from Wayne Lynn

The Biggest Constraint of All

The Biggest Constraint of All

Outside of competent people, the biggest constraint on the long-term success of your business is the lifetime value of the commercial relationships contained in your customer base. In the article, Wayne Lynn explores how to drive growth when the only constraint you have left is found in the sales department. Read More

Six Keys to Better Leadership Performance

Six Keys to Better Leadership Performance

Wayne Lynn looks at The Six Leadership Actions, which derive from a philosophy that the key to improvement in a business usually comes from the efforts of leadership to drive fear out of the organization, as fear inhibits open, honest, and willing feedback about what the real problems are that are holding a company back from success. Read More

Give Your People Good Leadership

Give Your People Good Leadership

If you want a thriving culture where people are engaged and productive, give them leaders who fit the role. Wayne Lynn describes what good leadership looks like. Read More

Two Keys to Better Employee Performance

Two Keys to Better Employee Performance

Even if automation and AI transform your business into a much lower headcount situation, the employees you are left with will need a couple of key things: good leaders and the assurance their higher-level needs can be met working for your company. Read on to find out why. Read More

Insights into Unlocking Employee Motivation

Insights into Unlocking Employee Motivation

Revisiting a previous theme, Wayne Lynn adds new thinking and perspective to the challenge of getting the most out of our people. This article starts a short series on smart leadership focused on unlocking the discretionary energy employees could, if motivated to do so, invest in making your company better, more productive, and more profitable. Read More

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