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The Evolution of Celebration Signage: Up With Higher Education!

If you have been out and about lately you may have seen the latest trend in celebration signage: lawn signs that announce what college or university a graduate is heading to in the fall. We look at some of the opportunities for display graphics providers in this area.

Thursday, August 01, 2024

For years, lawn signs tended to be limited to political endorsements (oh, and just wait for this fall…hoo boy) and the promotion of businesses that performed some kind of service at one’s home—lawn/tree care, driveway paving/sealcoating, etc. In 2020, during the pandemic lockdown, when graduations and other events were cancelled or held virtually, we started to see a new trend: celebration signage. That is, lawn signs celebrating a school graduation, birthday, or other event, which have remained fairly popular. (Last summer, I saw one sign that said “A Ballston Spa Senior lives here.” I presumed it was a senior at Ballston Spa High School and not a retiree from Ballston Spa. S/he should save the sign and use it again in 50 years…)

If you have been out and about in a suburban neighborhood lately you may have seen the latest spin on celebration signage: signs that announce what college or university a graduate is heading to in the fall.

(Image courtesy NCAA Shop.)


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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