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The Rise of Sexy Print: Digital Embellishments Are Revolutionizing Ink on Paper, Creating New Opportunities for Marketers and Brands

Digital embellishments allow brands to create visually stunning packaging and labels, with intricate designs otherwise difficult or impossible to achieve affordably with traditional printing methods. Joanne Gore looks at the current lay of the land.

Monday, June 05, 2023

Capturing – and keeping attention has become a business game-changer, making it more important than ever to create a brand experience that sticks.

Print has always been an important part of the marketing mix. It’s a tangible, tactile medium that engages the senses and creates a lasting impression. However, with the rise of digital marketing, print marketing has faced some tough competition. In order to stay relevant, printers, manufacturers and brands need to find new ways to innovate and add value to their offerings.

Labels and packaging play a crucial role in the success of a product. They are the first point of contact between a brand and a consumer, and they can make or break a purchase decision.


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About Joanne Gore

Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.

With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.

When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.

Follow Joanne on LinkedIn | Visit Joanne Gore Communications

Recent Articles from Joanne Gore

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In a world where content is abundant and trust is fragile, community has become one of the most practical ways to build brand equity, built through presence, consistency, and connection. It’s created by making space for peers to share what’s working, ask real questions, and validate decisions with confidence. Joanne Gore gives the inside scoop. Read More

MARKETING TECHNOLOGY OUTLOOK—The Print-Aware Marketing Stack: Building a Roadmap to Success

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Marketing has become a complex, tech-fueled balancing act, where every day is a race against shifting priorities, fragmented platforms, and relentless demands for ROI. It’s in this chaos that your marketing tech stack either holds everything together or lets it all unravel. To better understand where the friction points lie, Joanne Gore walks through a typical day in the life. Read More

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Print is a proven, unforgettable channel of communication—and when strategically marketed, sold, and delivered, it can help you rise above the noise and soar to the top. Joanne Gore offers five detailed ways of accomplishing that. Read More

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The Label and Packaging Industry in 2024: Trends Shaping the Future

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From digital innovations to eco-friendly solutions, several key trends are reshaping how businesses approach their packaging strategies. Joanne Gore enumerates them. Read More