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The Rise of Sexy Print: Digital Embellishments Are Revolutionizing Ink on Paper, Creating New Opportunities for Marketers and Brands

Digital embellishments allow brands to create visually stunning packaging and labels, with intricate designs otherwise difficult or impossible to achieve affordably with traditional printing methods. Joanne Gore looks at the current lay of the land.

By Joanne Gore

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected]. 

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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