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HP’s Wide-Format Strategy Goes Beyond the Printer

WhatTheyThink managing editor Richard Romano talks to Daniel Martinez, General Manager, HP Large Format, about HP’s current wide-format strategy, market trends, and some recent product and new initiative announcements—in particular, a unique device for the architecture and construction industry.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


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