If you have been out in the world at all, you know that the number of surfaces to which graphics can be applied is only limited by the number of surfaces there are—which is to say that display graphics can be applied just about anywhere: walls, windows, doors, streets and sidewalks, 3D objects, vehicles—name it. Despite the overwhelming variety of graphics applications, some general trends are emerging, and some older trends are becoming more important.

One new trend that FLEXcon has been seeing is a demand for prismatic or holographic films. FLEXcon has launched new series of its PRISMcal self-adhesive, holographic metallized vinyl films, an updated version of the product line. The new holographic films are designed to help display graphics providers create eye-catching static alternatives to dynamic digital displays (DDS). “Static graphics have taken a big hit from digital displays,” said Jodi Sawyer, Strategic Business Unit Manager, Retail & Advertising, FLEXcon. “How can we make static graphics more experiential? So the goal with reintroducing these products is to add light, movement, and refraction to bridge the gap between a digital display and a static graphic. It’s a way that print service providers can add some life and some differentiation.”

The PRISMcal line comprises 2.6-mil rigid vinyl films that are compatible with a variety of print technologies, including UV and solvent screen and UV inkjet. FLEXcon currently offers four prismatic patterns in 54-inch masters which can be slit and sheeted to converter specifications, while two patterns are also available pre-sheeted to 100 27x20-in. sheets per box.