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New Software Tools: Gateway to Business Transformation

Transforming your business can happen incrementally by looking at the daily workflows you execute on and finding areas of improvement. New software tools are a great time to transform your workflows.

Wednesday, October 19, 2022

This is one of my favorite quotes from Buckminster Fuller… 

If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which leads to new ways of thinking.

In 2022, the new tools are predominantly software-based tools that you invest in to improve your business’ overall efficiency. When we introduce new software tools into existing print businesses, they aren’t always packaged with the idea of changing behaviors. The people you employ to operate the workflows of your business today typically look at new tools by default as distractions to them getting their work done. The lens on the new tool is how it won’t work rather than how their behavior should change to better work with the tool.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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