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Why Made To Order Manufacturing Matters: Combatting The Fast Fashion Movement

We've been pushing in this space to remove the concept and strategy of fast fashion from our minds and hearts and the way forward for brands.  It is an unsustainable and destructive path for the industry and the earth. This piece, authored by Printful and provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, provides compelling arguments that reinforce  that message.

Thursday, March 03, 2022

(Image courtesy Texintel.)

The concept of sustainable fashion is everywhere lately.

Retail campaigns, news articles, and social media hashtags are referencing it more and more. The term lends itself to broad interpretation and encompasses a wide range of related themes, from rethinking how clothes are produced and what textiles are used to combat the fast fashion movement and reduce supply-side social injustice.


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