A lot of display graphics, be they indoor or outdoor, are designed to be ephemeral. They go up for a set period of time, such as during a holiday or other festive season, and then they’re taken down. Sometimes, though, a display is so well-received and liked that a client asks to keep them up longer than they intended.

Such was the case with a series of outdoor displays that Image360 Fairfax (Va.) created for the Mosaic District, a large high-end mixed-use community in Fairfax. It’s a combination of residential units, retail locations, and a movie theater. Their marquee building has a large, glass atrium and in May of last year, to celebrate LGBTQ+ Pride Month, they asked Image360 Fairfax to create some graphics with a Pride theme. “We got the request on a Friday afternoon,” said Bob O’Hern, President of Image360 Fairfax. “Monday morning, we started on the designs. I’d gone out and got measurements of all the glass, we got to designing it, worked with the client on approval, and by close of business that Friday, everything was installed.” The property owner is one of O’Hern’s biggest clients. “I do a lot of signage for them, but was natural for them to come to us.”

The project included a variety of die-cut Pride-related graphics printed using an HP Latex 360 on Avery Dennison 3620 removable window graphics. It spanned at least a hundred linear feet on one front and about 25 feet on another. “They left the graphics up for far longer than Pride month,” said O’Hern. “They were up through the summer and in September they came down.” Ultimately, the Mosaic District left the graphics up longer than they had intended simply because their visitors liked them so much. “Several of my clients who knew that I worked on it contacted us and let us know how attractive they felt that it was and how it really added to the environment in that space,” added O’Hern.