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Data Collection Obsession: Measuring Results vs. Activities

Don’t delude yourself into thinking measuring more metrics in your company will magically fix broken processes. Measuring more doesn’t fix things, it simply identifies that there are more problems to fix.

Wednesday, February 23, 2022

More isn’t always better. In fact, more is often just more. And more is often more work, more confusing, and more wasted time. This certainly applies to the current obsession with data. More data in more business intelligence tools, with more dashboards does not magically make more profits (results). I like measuring data that really produces results. It feels like our obsession with more data is an obsession with activities and then measuring the activities without enough focus on results. Being busy does not equate to being profitable.

I am a proponent of measurement. Yes, I agree, what gets measured gets done. The only issue with that statement is that if you’re not careful about what you measure, the done part might not end in results—it could just end in more activity. In a tight labor market, more activity is more costs (both hard costs and opportunity costs). 

Measure less. Spend more time assuring that what you measure leads to results. It is easy to come up with lots of things to measure, and it's easy to keep piling it on because technology allows you to measure more and more. It is challenging to come up with the…


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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