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A Bright Outlook for Book Printing and Publishing

At the Frankfurt Book Fair 2021, Intergraf, the European trade association for printing, held a conference on book printing and publishing. Book printing is one of the bright spots among established print applications with increasing sales of printed books. Still, there are a couple of changes in store and several speakers shared their insights. European section editor Ralf Schlözer reports on the outlook for book printing and publishing.


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About Ralf Schlozer

Ralf Schlözer is a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications. 

He is available for consulting and speaking engagements. Contact Ralf at [email protected]


By Masahiko Kamei on Sep 19, 2022

Dear Ralf,
My name is Kamei from PODi Association Japan to promote digital print technologies in print industry. Currently I am looking for the number of shares of digitally printed books in US and EU market. On this article, you mentioned "Smithers predicts an inkjet generated revenue of €4.2 billion in 2026, up from about €1.5 billion in 2020. This seems a bit overoptimistic, as this would represent about three quarters of the total book revenue of 2020. "
If you can share such numbers of recent years like 2017-2022, that would be greatly appreciated. Thanks!



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