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Digital Unboxing: Packaging Experiences an Innovation Collision

Throughout the industry, from brand identity and messaging to converting and distribution, digital capabilities cause processes in every part of the packaging supply chain to be re-evaluated. Mary Schilling explains how the presence of digital print technology has created stellar opportunities for label, folding carton, and flexible packaging.

Monday, October 04, 2021

The presence of digital print technology has created stellar opportunities for label, folding carton, and flexible packaging.

Throughout the industry, from brand identity and messaging to converting and distribution, digital capabilities cause processes in every part of the packaging supply chain to be re-evaluated. The very innovations that make digital viable in these markets disrupt the process and the rules which drive current packaging needs in a way that has slowed the digital integration into the packaging process.

Digitally printed labels broke through this innovation barrier way before corrugated. Only in the last few years has digital’s innovation made an impact on the corrugated print space, creating new methods for brands to communicate as well as meet their environmental and sustainability goals.


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About Mary Schilling

Mary Schilling writes about technical inkjet industry articles, provides RIP and workflow training, manages print quality analysis evaluation, ink management and color management for OEM’s and end users for pre and post machine installs. Mary Schilling consults with paper mills, fluid and inkjet machinery suppliers on how to improve color and print quality for high speed and industrial inkjet involving paper, plastics, metal, fabric and glass with UV and aqueous inkjet fluids. This experience led her to receive Innovator of the Year awards from the Flexographic Technical Association and from Xplor International for her efforts in closing the gap between inkjet printing for document, and digital corrugated packaging. She is the owner of Schilling Inkjet Consulting, Published Author and Certified ColorGate Color Trainer and Distributor.

Recent Articles from Mary Schilling

Cool Tools with Mary Schilling: SnapPress—Inkjet Labels Reinvented

Cool Tools with Mary Schilling: SnapPress—Inkjet Labels Reinvented

This installment of Cool Tools with Mary Schilling looks at SnapPress LP-1, a high-quality, nimble, portable, and shop-friendly label solution. Read More

Finishing Takes Control

Finishing Takes Control

True print and color quality are not only determined on the print engine but on the finishing line as well, where tension, folding, cutting, and binding can make or break registration, color stability, and overall consistency. Automated imposition, real?time image correction, barcode-driven control, and robotic trimming eliminate cumulative errors, color drift, and mechanical damage, enabling short?run and variable?data books to maintain perfect registration and color fidelity, proving print quality cannot truly be judged until the product is fully finished. Read More

Sparkle and Shine: Unleash the Magic of Print Embellishments

Sparkle and Shine: Unleash the Magic of Print Embellishments

Designers face challenges when adding foil, varnish, and raised effects to their design work for print. Traditional design software falls short in preparing files for these embellishments, making it hard to visualize the final product. Let’s review a new world of print embellishments where designs come to life with shimmer, texture, and light—empowering designers to design with confidence! Read More

Cool Tools with Mary Schilling: Skandacor's 3D Embellishments

Cool Tools with Mary Schilling: Skandacor's 3D Embellishments

Mary talks with Jon Congdon, Product Consultant for Skandacor, about the company's Finish Pro 3D 1623, which applies a 3D embellishment effect to printed materials. Read More

Cool Tools with Mary Schilling: Elaborate, Sustainable Displays with Zurn Visual

Cool Tools with Mary Schilling: Elaborate, Sustainable Displays with Zurn Visual

Mary talks with Theresa Zurn, CEO of Zurn Visual. Zurn Visual turns eco-friendly paperboard into fantastic, sustainable retail displays and trade show and event graphics. Here, she used Re-board to create a magical display that was a highlight of PRINTING United. Read More