By A.J. Titus, President of Signarama and United Franchise Group

Can you believe that 2021 is more than halfway over? If you have had a year like me, it has done nothing but fly by since the minute the calendar flipped over. If the passing of time in 2020 resembled a slug, then 2021 is a racehorse. A lot of this feeling has to do with the amazing reopening of the U.S. economy, as well as all of the opportunity that is out there right now—especially in the sign industry. In case you missed it, the International Sign Association quarterly economic report anticipates over 6% growth across the industry this year. These are amazing numbers coming out of a global pandemic!

That 6% represents so many tangible opportunities for finding growth this year for your own business. Between the number of new businesses opening, and the overall growth of existing businesses ramping up to meet pent-up market demand, there is a new market segment waiting for you. The key to finishing out this year is to maintain your focus.