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Marketing Your Way to Sales Growth

Sales is being reinvented in the age of self-service. When the customer can make a buying decision without parental supervision (aka a sales representative), you can turn marketing into a sales engine.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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