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Building a Digital Fashion House: A How To Guide with Michaela LaRosse of The Fabricant

When The Fabricant was founded in 2018, digital fashion barely existed as a concept, and the idea of a digital atelier crafting couture for the non-physical environment? Forget it. Micky LaRosse, Head of Content & Strategy with Fabricant, says the trouble with creating something utterly new is the complete lack of reference points to guide your path. He offers advice to others pursuing this path in this article provided by Texintel.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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