One of the oldest pastimes gained in popularity during the COVID-19 pandemic: reading books. This is good news for the printing industry as book printing contributes a considerable share to the total print production. Revenues in Europe stood at €7.1 billion in 2019. WhatTheyThink European section editor Ralf Schlözer looks at historical developments and at the trends shaping book printing now.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.