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Print Business Front Office Modernization: Part 3—Orders

How are orders managed before they hit the press? In this third part of a five-part series, Jennifer Matt defines the complete order process from initial inquiry to invoice payment. This means a great deal of the process happens in the carpeted area of your print business.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.


By Chris Lynn on Mar 10, 2021

This is good and necessary advice but I can’t help grinning with a sense of deja vu. In 2004, Harvard Business Review published an article entitled ’Staple Yourself to an Order’ (https://hbr.org/2004/07/staple-yourself-to-an-order) with essentially the same advice. Are we just slow learners?



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