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John Mills, CEO of Xaar, talks about the company’s rebranding strategy, the new ImagineX printhead platform, and the “new Xaar.”
Tuesday, February 23, 2021
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Stay informed. Stay competitive. Stay ahead.Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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John Mills became CEO of printhead manufacturer Xaar in 2019 after five years as CEO of Inca Digital. After a year or so of under-the-radar R&D and business planning, Xaar is now in the process of reinventing and rebranding itself, as well as launching the new ImagineX platform which the company hopes will power Xaar products for the next 30 years. I spoke to John Mills about the new strategy, the new platform, and the “new Xaar.”
