By Larry Oberly, President & CEO, SpeedPro

Speed, convenience, information, and connectivity are currency in today’s fast-paced, high-tech culture. As we move toward a virtual-first environment, brands are strategically positioning themselves as “one-of-a-kind” to entice customers and increase brand recognition.

Brands are using smart signage to connect traditional signage and graphics to the online customer experience by using near field communication (NFC) tags. This technology allows a user to place their phone near an NFC tag where a brand’s information (a link, a text message, email, and more) is immediately transferred to the user’s device. With SpeedPro InfoLnkX NFC application, there are a multitude of new options to connect brands to consumers and to continue to engage with them and remarket to them long after the individual has passed the sign.