Get Ahead of the Tech Curve: Smart Signage Expands Experiential Marketing Opportunity
Connecting brands to consumers is incredibly important, and in the print and sign industry, it’s all about making consumers feel a part of something larger than themselves. In this article, guest contributor Larry Oberly, President & CEO of SpeedPro, explains the advantages of SpeedPro’s InfoLnkX NFC application for creating interactive, touchless, smart signage.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.