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Main Routs: Options for Adding Traditional Signmaking Capabilities

An introduction to one of the essential tools for traditional signmaking: the CNC router.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


By Fadel Iskander on Feb 16, 2021

So, I'm a "tad" confused. Are all of your articles accessible by either
1. A subscription to the premium content, or
2. "Free" Press Releases by vendors?

A week or two ago you even had a Press-Release about the new HP Latex printers which were classified as "Premium Content". Are you serious?

Obviously that particular press release was available all over the internet without a subscription.


By Richard Romano on Feb 16, 2021

Thanks for the comment. No need to be confused! We do not charge premium access for press releases; they are all freely accessible in our Newsfeed. Anything tagged as Premium Content is just that, researched/reported and written for WhatThetThink and is not a press release. That said, on occasion we will comment on a new product announcement, be it in packaging, wide format, inkjet--or the Latex announcement--putting the new product in the context of a vendor's overall portfolio or the market in general and going beyond the release. And while some content is taken from a release (like specifications and features; vendors get annoyed when we make those up) overall it is original "commentary and analysis," and a Premium article will almost always correspond to a free version of the official release (if we have been sent one). In other cases, such as this feature, it is intended to be a 101-level market/product roundup for readers who may be unfamiliar with this class of equipment.



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