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Print Software and 2021’s Business Trends

Working from home, data as an asset, and automation: three business trends and their specific impact on print businesses.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.


By Robert Godwin on Feb 03, 2021

Data as an asset? You bet!
Data as a product? Think about it...
What trends can be identified from the "Big Data" in a small business. Local trends have value. Make it generic (as in not revealing private/personal business info) and there are buyers for that micro data.

It is similar to bakers selling day old bread. If printers aren't as smart as a baker, then good luck staying in business.



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