On October 21, the International Sign Association (ISA) hosted a Q3 2020 economic webinar that looked at the current state of the sign industry, and offered a general macroeconomic short and long view. The webinar was based on the ISA Sign Industry Quarterly Economic Report and was presented by Shane Norton and Leslie Levesque, Director and Associate Director, respectively, of IHS Markit, who produced the report. The report was sponsored by the National Association of Sign Supply Distributors (NASSD).

The session began by providing some macroeconomic context with which you are probably already pretty familiar. The macroeconomic assumptions underlying the sign industry forecast are:

The researchers attribute the decline in GDP growth to the dwindling of fiscal support and the continued high rates of COVID-19 infection. “There is no expectation of further stimulus,” said Norton.