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Sizing the European Printing Industry: Italy

With €10.6 billion in revenue and more than 62,000 employees, the graphic arts industry in Italy is sizeable and the third biggest in Europe. But there are additional print segments as well adding to a total print market of close to €19 billion. This is the third part of a series of articles on the size of and trends in the printing industry in key countries in Europe.


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About Ralf Schlozer

Ralf Schlözer is a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications. 

He is available for consulting and speaking engagements. Contact Ralf at [email protected]


By IOAN POCLITARU on Nov 16, 2020

Thank you for this article. "... the number of companies in the less than 10 employee bracket is estimated to be around 6,800" after correction, and in the table is 6,787 companies. Do I read it wrong?


By Ralf Schlözer on Nov 17, 2020

Hello Ioan,
sizing is not always an exact science. The table states 6,787, which is about 6,800. I did not want to restate the number from the table to give the expression anybody knows the exact numbers in that bracket. Before correction it would be 12,613.
There are many micro-companies that do not or barely operate, so I think it is helpful to have comparable numbers (to other countries, which do not include 0-emplyees companies) and realistic addressable markets sizes (for print customers, for suppliers, ...), that is why i would recommend the lower number.
I do have more trust in the higher employee size brackets numbers.



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