Editions   North America | Europe | Magazine


Premium Commentary & Analysis

Sizing the European Printing Industry: Germany

With €19.9 bn in revenue and more than 120,000 employees, the graphic arts industry in Germany is large—and the largest in Europe. But there are additional print segments as well, adding to a total print market of €35bn. This is the first of a series of articles on the size of and trends in the printing industry in key countries in Europe.


Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.


About Ralf Schlozer

Ralf Schlözer is a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications. 

He is available for consulting and speaking engagements. Contact Ralf at [email protected]


By Gianluigi Rankin on Oct 12, 2020


Interesting article.

It would be really interesting to see how digital has impacted the print industry in Germany and the rest of Europe. How much of the revenue is from digital and how many companies are using digital technologies or are fully digital?




By Ralf Schlözer on Oct 13, 2020

Digital print has certainly impacted the industry. You can already see this in print volumes going down but revenues being more stable. There are no easy sources for the digital portion however. Plus, markets are very diverse (and would differ from country to country). It would require a deep dive and ideally focus on some segments. But I can certainly say that digital print is already used in all industry sectors.



Join the discussion Sign In or Become a Member, doing so is simple and free