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Last year, the Association for PRINT Technologies (APTech) teamed up with the Tarsus Group, the organizers of Labelexpo, to launch a new show called Brand Print Americas. The inaugural event will be co-located with Labelexpo Americas, September 15–17 at the Donald E. Stephens Convention Center, in Rosemont, Ill. We spoke with Andy Thomas-Emans, Strategic Director of Tarsus Labels, Packaging and Brand Print Group, about the new show and how it complements Labelexpo.
Tuesday, March 31, 2020
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Stay informed. Stay competitive. Stay ahead.Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Andy Thomas-Emans: We have the global Labelexpo shows, and the Tarsus Group also runs the Sign show in Turkey. One of the goals of the group was to globalize the shows that we had along the same kind of model as the Labelexpo shows. It was decided that they would take these sign and commercial print shows global. The obvious way to do that would be to co-locate with the Labelexpo shows. The original plan was to have the co-located shows in Thailand, China, and Mexico. The part of the market that was missing was Europe and North America. I don’t know if there are any plans to have an event around Labelexpo Europe, but in North America, the way that we decided to go was to co-locate Brand Print Americas with Labelexpo Americas.
