If you remember the days when you could leave the house and go places—least of all to trade events—you may recall that the number of surfaces and objects that can be festooned with graphics has been increasing seemingly exponentially—and sometimes in spectacular directions. For example, in our April print edition, which should be hitting mailboxes in the next couple of weeks, I wrote about a British company that gold foil-wrapped a luxury yacht:

Furthermore, when the International Sign Association’s Sign Expo takes place in August, it will feature not just the traditional vehicle wrapping contest, but a showcase of wrapping in general.

“People are wrapping just about everything,” says Jeff Stadelman, Marketing Manager for Mactac. “They’re wrapping for fun and bringing in branding, or for blending into a specific environment.” So, yes, cars, boats, refrigerators, as well as windows, walls, floors—you name it—are all good candidates for applied graphics. But, as I have written before, it is interior décor that is seeing a lot of the action these days. “The newest trend is transformative graphics for space re-utilization,” Stadelman adds.