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Three Numbers, 30-60-100, Foreshadow What's Ahead

Dr. Joe explains what the numbers 30, 60, and 100 have to do with 2020 and our industry. Somehow, it all adds up. The unemployment report shows an “L” shaped recession, even though we are now in an extended recovery. See what 30, 60, and 100 have in store for us.

Monday, October 11, 2010

I delivered two presentations at the show. The annual breakfast, sponsored by manroland for the eighth consecutive year, included an update of economic conditions and a discussion about key issues as print businesses position themselves for the future. The zipped file of slides and audio is available for download on a special page.

The presentation at the Print CEO Forum discussed what 2020 would look like from demographic and technological perspectives. The slides and the audio are available for free download. With this presentation, I am beginning to develop the framework for my next book. Download this "sneak peek" if you were not able to attend the Forum. Be sure to plan attendance at next year's event!

At the Print CEO Forum, I discussed the trends that would be shaping the market for communications and print through 2020. Those three numbers, 3 0, 6 0, and 100, certainly explain much of what lies ahead.


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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

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