Solana Beach, CA - PTI Marketing Technologies®, a leading provider of Marketing Asset Management and Variable Data Publishing software, collaborates with industry thought leaders from WhatTheyThink to develop a video series focusing on the challenges print services providers face in expanding and selling profitable value-add solutions to meet the evolving needs of the modern marketer.  

The Thought Leadership Video Series will address key strategies that corporate enterprises are implementing with their sales and marketing efforts. The demand for improved marketing operations, sales enablement and content distribution through a variety of marketing technologies brings service providers both the opportunity and challenge of restructuring to meet these evolving needs.  These videos will cover topics intended to help printers understand how to capitalize on these trends and start a conversation with their customer – integrating with new technology, offering better analytics and insight, and delivering services beyond just the printed piece. 

“With the dramatically changing landscape, we not only have an obligation to help print providers evolve and adapt through education, but also to continually develop and improve our products to better equip the modern printer in becoming a real-world solutions provider to their customers,” said Coleman Kane, President and CEO of PTI Marketing Technologies. “Our commitment to providing innovative product development, thought leadership, and education to our customers are the core values of our business model.” 

The first installment of the WhatTheyThink Video series is available on the WhatTheyThink website: http://whattheythink.com/video/73438-pti-marketing-technology-education-series/. The series will continue roll out with a new video published every two weeks on Thursdays through June 18^th.