Lexington, Kentucky USA -- WhatTheyThink today announced the launch of a new section of its industry-leading printing industry news site focused exclusively on the wide format industry. The section will feature news and analysis specific to the wide format and superwide format industries as well as videos. HP is the charter sponsor for this new section. The microsite can be accessed via the main navigation bar on WhatTheyThink’s home page or directly at www.WhatTheyThink.com/wideformat.
“Wide format is a significant growth area for the printing industry, especially as compared to traditional commercial printing,” said Randy Davidson, CEO of WhatTheyThink. “In addition to the players in the sign and display graphics markets, many commercial and digital printers are also entering the wide format market to add services and revenue streams to their businesses. Visitors to the microsite can tune their WhatTheyThink experience to the wide format business as well as benefit from new expert contributors. We thank HP for its generous charter sponsorship of this unique microsite.”
The sign and display graphics market is quickly evolving to a digital model, with price/performance for superwide format devices rapidly increasing the cross-over point with analog printing technologies such as offset and screen printing. In addition, as with other areas of the printing industry, overall run lengths are declining and there is increased demand for customized—even personalized—pieces and shorter cycle times. Within the industry, there is also a migration from solvent to UV printers, as well as new developments in aqueous inks, including latex inks, that are bringing change to the market , making these inks a viable and more eco-friendly alternative to solvent and UV inks for many applications.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.
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