The pandemic has changed the way cars are purchased, with less emphasis on showrooms and more on online sales, especially thanks to the rise of sites like Carvana. As the role of the automotive dealership changes, display graphics are themselves playing a role in redefining the auto dealership. How can signage and display graphics producers help these businesses navigate what can be rocky roads?
On Wednesday, October 27 at 1 pm ET, join WhatTheyThink Managing Editor Richard Romano for “Driven to Distraction: Display Graphics and Signage in the Automotive Industry.” Romano will be joined by Maggie Harlow, Owner and CEO of Signarama Downtown Louisville (Ky.), who has not only done projects for the automotive market, but whose family has a long history in the auto industry itself.
What you’ll learn:
- The changing nature of the auto dealership.
- The role of signage and display graphics in auto sales.
- How sign and display graphics providers can potentially break into the automotive market.
“Driven to Distraction: Display Graphics and Signage in the Automotive Industry” is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series.
For more information about WhatTheyThink webinars, please visit http://whattheythink.com/webinars/.
WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print. WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at [email protected], Kelley Holmes at [email protected], or Stephanie Papp at [email protected].