Print is no longer a static, unconnected piece of paper. Whether it is using augmented reality (AR) to being a print catalog to life, a QR code to use print to launch a website or other electronic content, NFC-based InfoLnkX to offer touchless menus for restaurants, or Xanté’s Infomark to share electronic content via print, a printed document can be a seamlessly integrated part of the “Internet of Things” or a canvas on which rich media can be overlaid. The latest in WhatTheyThink’s LunchNLearn Webinar series will look at several examples of “interactive print.”

On Wednesday, August 26, at 1 p.m. ET, “Beyond Print: Technologies for Augmenting Print Reality”will feature a panel discussion looking at these technologies. WhatTheyThink managing editor Richard Romano will be joined by:

• Adam Koppelman, SpeedPro Services Group, Totowa, N.J.
• Frédéric Guarino, ARGO
• Robert Ross, Xanté

This dynamic panel discussion will look at different technologies for making print interactive, including:

• SpeedPro’s Near Field Communication-based InfoLnkX
• ARGO’s use of augmented reality (AR) to bring print catalogs to life
• Xanté’s Infomark to share images and rich-media assets associated with print-based content

The session will also include background material on other kinds of interactive print technologies, such as QR codes and virtual reality (VR).

What you’ll learn:

• How these technologies work, how they can be implemented, and how they differ from each other
• Practical, real-world examples of how printers and print customers are using these technologies
• How to implement these technologies

Register for this session

“Beyond Print: Technologies for Augmenting Print Reality”is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series. For more information about WhatTheyThink webinars, please visit http://whattheythink.com/webinars/.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print.  WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at email: [email protected], Kelley Holmes at email [email protected] or Paul Zimmerman at [email protected].