A number of applications that blend print and mobile technologies are emerging, and some of these creatively leverage Near-Field Communication (NFC) tags. This article explores how certain firms are merging print with NFC tags to deliver exciting new applications for their customers.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
David Haueter is Associate Director of InfoTrends’ Photo Printing Trends and Photo Merchandise Trends services. His responsibilities include product coverage, trend analysis, primary market research, and gathering forecast data for the photo print and photo merchandise markets. In his spare time, Mr. Haueter is an avid photographer and has had his photos published in several automotive publications.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.