Industry Data
InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.
Thursday, November 13, 2014
InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.
According to the latest, recently released edition of County Business Patterns, in 2023 there were 32,332 establishments in NAICS 511 (Publishing Industries [except Internet]). This represents an increase of 15% since 2010. In macro news, the University of Michigan’s Consumer Sentiment Index is at record lows. Watch the Video
After an all-time worst month in February, shipments roared back up from $6.78 billion to $7.30 billion in March. Watch the Video
According to the latest edition of County Business Patterns, in 2023 there were 947 establishments in NAICS 32312 (Support Activities for Printing). This represents a decrease of 54% since 2010. In macro news, Q1 GDP growth was revised down to 1.6%. Watch the Video
April 2026 saw printing industry employment overall generally flat, down 0.4% from March. And while production employment was up 0.6%, non-production employment was down by 2.5%—basically the reverse of what we saw in March. Watch the Video
Labor shortages, production bottlenecks, and growing workflow complexity are forcing print service providers to take a closer look at robotics and automation. In this article, Keypoint Intelligence examines where robotics can deliver the greatest operational impact, the challenges PSPs should prepare for, and the practical steps companies can take to build a more efficient and stable production environment. Watch the Video
According to the latest edition of County Business Patterns, in 2023 there were 360 establishments in NAICS 323117 (Books Printing). This represents a decrease of 33% since 2010—although establishments were up from 2021 to 2022. In macro news, inflation in April grew 3.8% year-over-year. Watch the Video
2026 kicked off with January shipments coming in at $7.08 billion, down from December’s $7.19 billion. Not a very auspicious beginning to the year. Watch the Video
According to the latest edition of County Business Patterns, in 2023 there were 5,854 establishments in NAICS 323113 (Commercial Screen Printing). This represents an increase of 31% since 2010. In macro news, real GDP increased at an annual rate of 2.0% in Q1 2026 Watch the Video
March 2026 saw printing industry employment overall generally flat, up 0.3% from February. And while production employment was down 0.8%, non-production employment was up by 2.9%. Watch the Video
In a world overwhelmed by digital noise and AI-generated content, print is standing out. It is building trust, creating impact, and driving stronger results. Our research shows, marketing print applications continue to grow, reinforcing the opportunity—but capturing it requires a shift in thinking. Learn how leading print professionals are shifting the way they sell print to deliver more value, stronger results, and lasting customer partnerships. Watch the Video