Have you heard of Vinted? It has a big presence in Europe and has recently launched in the U.S. According to the article, Vinted reported annual sales in 2025 of $1.1 billion, with net profits of $62 million. Not a bad performance! The company believes its mission to “make secondhand the first choice” around the world appears to be succeeding. And it’s making a big play in the U.S., following a successful trial in New York in 2025. It cites a global total addressable market of $12.68 billion, up 47% (!!) year-over-year since 2024.

Of course, Vinted isn’t alone in the marketplace, although it is clearly the largest player revenue-wise. In early 2026, however, eBay purchased Depop from Etsy for $1.2 billion in an attempt to regain its position in Gen-Z fashion. The target for close is second quarter, and there do not appear to be any issues with the transaction. That enables Etsy to focus on its core business – handmade and vintage goods. And it ultimately gives Depop access to eBay’s massive user base, estimated at about 135 million active buyers globally, compared to an estimated 7 million active buyers for Depop. This includes growth in buyers of 38% year-over-year in 2025. It also features about 3.2 million active sellers, a 41% increase in 2025. Part of this growth is due to the fact that fees for sellers were eliminated in mid-2024, shifting to a buyer-funded system. It should also be noted that on these platforms, buyers are often sellers, and vice versa. As an example, some time ago I wrote about a friend’s daughter whose wardrobe consisted almost exclusively of Depop sourced apparel; and those items were sold via Depop when no longer wanted or needed. This is not an unusual situation. And can have a big impact on landfill diversion.

Poshmark has been around for some time, and has evolved into a social media/e-commerce hybrid via its live selling events (Posh Shows) which accounts for some of its 20% growth. Poshmark also has integrated AI-integrated search tools. Poshmark was acquired by South Korea’s largest internet company, Naver Corp., in early 2023. The goal was to build a “second-hand first” community that links markets in South Korea, Japan, Europe, and North America.