This article is sponsored by OnPrintShop as part of WhatTheyThink’s Print Software Product Spotlight series. In preparing this article, the WhatTheyThink Print Software Section editors conducted original, in-depth research on OnPrintShop’s workflow software. This Product Spotlight describes what the editors feel are the product’s strengths in the marketplace. OnPrintShop reviewed the final article for accuracy but had no editorial control over the content.

Related Content Pat McGrew talks with VP of Sales Naimish Patel and Regional Sales Director Trent Foreman about OnPrintShop’s workflow software. Watch Interview

A complex set of interconnections are growing under the surface of the printing industry. Print service providers (PSPs) are constantly searching for more applications to offer customers, which increases their workflow and production footprint to produce them.

An expansion into signage brings new wide-format printing equipment, a new RIP, and new solutions specific to that technology. Next, you add label production, adding a new set of equipment and software to the mix. The result is a tangled web of loosely connected software and inefficient processes to onboard orders, prep files, and output consistent quality and color-accurate work across multiple print technologies.

 It's time to rethink your workflow. It's time to adopt flexible software solutions that support the most critical segments of print.  

OnPrintShop: Web-to-Print for All Print

OnPrintShop understands the complexities of modern print shops, including the need to streamline the customer order process and job management across a diverse set of print applications. The company's commitment to excellence was recently recognized with the prestigious Pinnacle Award from Printing United Alliance.

This award, given to the best-in-class solutions in the printing industry, is a testament to OnPrintShop's extensive capabilities and its ability to fully support nine printing segments from commercial print to labels and packaging through six different sales channels. This adaptability ensures that OnPrintShop can meet your unique needs, no matter the size or complexity of your operation. 

With over 15 years of industry expertise, OnPrintShop provides an extensive and modern eCommerce experience for print shops and their customers. The team understands how to support its new customers, providing store set up services paired with personalized training to unlock productivity as quickly as possible.

This solution caters to printers of all sizes: from small businesses seeking the simplicity of a cloud-based platform, to trade printers managing multiple clients, to franchises needing unified branding with local flexibility, and even large PSPs aiming to integrate specific components into their advanced software ecosystems. Once in production, customers benefit from 24/5 support to ensure smooth and uninterrupted operations.

AI for Productivity

Artificial Intelligence (AI) is today's most important technology trend. Yet, many providers fail to leverage AI in areas that substantially benefit print shop operations today. OnPrintShop takes a different approach, using AI to boost productivity across common tasks required to set up and use a print eCommerce site.

In the latest release, the company introduced AI functionalities to reduce the time needed to launch a storefront and add new products to the catalog. OnPrintShop uses OpenAI's ChatGPT to create product thumbnails, product descriptions, and other image and text elements required for the website. Creating blog posts that are friendly to search engines is another way to use AI to boost productivity. This not only saves time but also liberates you from the burden of manual tasks.

The AI productivity boosts are a game-changer for customers using the OnPrintShop solution. With just one click, customers can remove the background from images and apply other AI-powered image enhancements, saving time and boosting productivity. OnPrintShop is committed to continuous improvement and will continue to build AI features focused on boosting print shop productivity in future releases.

FireSprint Printing’s Production is on Fire with OnPrintShop

What happens when you offer quick turnaround times (often the next day), small quantities, and most products require shipping out of state? These are the key challenges for many printers; including FireSprint Printing, a trade printer based in Omaha, Nebraska, that ships print daily to hundreds of customers across the country. 

The company specializes in signage, stickers, and decals printed on wide format equipment but struggled early on with capturing online orders and automating the backend workflow. 

FireSprint moved from a generic eCommerce platform to OnPrintShop and quickly solved many issues that had previously slowed production. Using OnPrintShop to create rules-based templates they captured the details needed from the customer to make the final product while enforcing brand guidelines when required. FireSprint made another leap forward with the ability to accurately calculate shipping costs for the various shapes, sizes, and weights unique to signage.

The software uses a full-dimension calculator to capture the product size, counts, weight, and shipping dimensions, which are then submitted to the carrier for pricing. Accurate pricing is returned and presented to the customer at checkout, eliminating surprises that were costly to the company. 

Online and Offline Success

Customers expect the ability to place and manage print orders online. They want to know the price, and if there are issues with the work they specified. Finding a web-to-print solution that offers an easy and seamless customer experience while supporting the backend production needs of today's diverse print operations is challenging.

Success in today's market requires a flexible and capable solution to convert online orders into offline production with on-time delivery. OnPrintShop drives online and offline success for its customers while implementing next-generation technologies to make the entire process easier and more efficient.

Features include:

• Fast setup, including store set up, to quickly enable selling online to customers with options for personalized training and one-on-one support from experienced software implementors.
• Instant online pricing, including advanced shipping for irregular sized products.
• The Online Designer Studio to help customers easily create designs powered with AI image and text creation. Templates with brand controls are also possible.
• Efficient order management, even for jobs originating offline, enables a single view of operations and brings confidence to daily decisions.
• Over 300 ready-to-go integrations to boost workflow automation and efficiency.
• 24 x 5 Client Support