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Industry Insight

Ricoh Again Takes Production Inkjet Market Share Lead in U.S.

By Cary Sherburne
Published: April 18, 2016

IDC today reported its U.S. Quarterly Production Print Tracker results for high-speed inkjet for 4Q’15, which also includes the year’s cumulative installation numbers. According to Amy Machado, Research Manager, Imaging, Printing and Document Solutions, IDC, Ricoh was the only supplier that increased market share year over year, and the market share increase was more than 10 points.  This includes both the Ricoh InfoPrint 5000 and the Ricoh Pro VC60000.  Ricoh declined to provide a breakout between the two.

Mike Herold, Director Global Marketing, Inkjet Solutions, Ricoh, explained, “The InfoPrint 5000 continues to sell very well. This is due to current customers adding additional systems as well as the acquisition of new risk-averse customers that view this as a rock-solid solution that has been in the market long enough to prove itself. While the Pro VC60000 is smaller proportion of installations, it is tracking well and will continue to increase its contribution to the overall performance.” Herold reports that Pro VC60000 installations are mostly net new customers with a combination of new applications and offset transfer. “We are very excited about this because most of the early inkjet installations were related to the migration of applications from electrophotographic technology,” he adds.

Machado comments, “I think Ricoh is continuing to perform in a market that is highly competitive, and when you hear the names of vendors customers are considering, Ricoh is always in the mix. They really know the business and offer a total solution. The more engines they sell, the more they establish their name as a reliable partner. When I talk to customers, they want to know they have reliability in light of the big investment production inkjet requires, and this reputation of reliability and a great service organization only helps Ricoh grow market share in the future.”

Herold concludes, “We are very encouraged by the performance we have had, especially when you consider that the overall market declined 4% worldwide. Given that we were the only company to grow market share according to IDC, it reflects that we have the right combination in our portfolio for the market requirements of today, including our skills in business development, in order to effectively partner with and help our customers.”

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.


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